Wine Merchant

WINE MERCHANT is a game about the buy side. You're the proprietor of a wine shop, responsible for keeping the shelves stocked and sating the fine tastes of your customers. Every day, you'll decide which bottles you think are the next fan favorites, and which ones to take a chance on.

This is the wine industry, and you have a lot to learn.

Every Monday, the distributor's catalog lands: vintage charts, producer reputations, critic scores that lag the truth, a sommelier's rumor, one suspiciously cheap Nebbiolo. You can afford two of the four lots you circled, but which ones are going to fly off the shelves? Then the week runs: customers walk the floor, the till rings (or it doesn't), and Sunday's ledger tells you to the cent whether your eye was right. Great buys reveal themselves months later. Mistakes are a stain (white shirt while drinking a red? really?) that you and your clientele will remember.

🍷 Play the Opening Season free right on this page. This is the shop's first 26 weeks in one run on the market. Reach midsummer, face the critic, and see if you can close the season as the highest-rated wine shop in town.

🍷 Your shop is never lost. The demo exports your exact shop as a small .wmsave file. Buy the full game, import the file, and continue the same shop at Week 27. All your cash, cellar, reputation, and records are saved; no need to reset your progress and start from the beginning.

What $9.99 buys

• Full 156-week, three-year careers
• Randomized worlds and seeds, all launch towns
• The full upgrade tree. Prestige is earned, not bought
• Customer, supplier, account, memory, and reputation systems
• Cellar, aging, auction, trade, and allocation play
• Merchant Legacy Reports and the Record Books
• The Weekly Cellar Challenge: the whole world plays the same 26-week seed each week, and every score is verified by replaying your actual decisions; a forged score cannot exist
• THE LEDGER OF RECORD: the all-time board, ranked by lifetime profit
• Post-career freeplay, shareable career clippings
• Core balance, usability, and content updates for the base game
• & more! We're still updating the game to have more features and functionality, so stay tuned for some future bug fixes and patch updates. This is effectively an early access game, and we plan to keep refining our finished product as we go. It may just need to barrel-age a little bit first.

One edition, one price. Paying more than $9.99 is a voluntary tip to the developer (not a subscription model--we promise you don't have to pay more to get rid of ads or anything), and it never changes what the game does.

One file, fully offline. The full game is a single HTML file, so there's no installer, no launcher, no account, and no internet required. Your saves live on your machine and export as files you keep. Optional, anonymous, opt-in play statistics only, auditable in the file itself.

Best on desktop or laptop. Dense, readable strategy built for a standard screen. Plays in any modern browser, online or off.

Credits. Everything in this game is original work by Silver Gonzo Studios: design, code, prose, and a fully fictional wine world. The audio is synthesized live (no samples), and the game contains no third-party code or assets. Full colophon in-game: menu → Colophon.

Support. Something broken, or a save acting strange? Write contact@silvergonzostudios.com with the version stamp from the in-game Colophon (menu → Colophon). Game news and the web demo also live at silvergonzostudios.com.

Three years. One shop. How sharp is your eye?